Branding | Fall 2017
As a person who relies on a planner to organize their life, I am very picky about it’s format as it greatly affects my productivity. Therefore I created a brand that allows users to create their own planner, customizing it to suit their needs and organization style.
Programs used: Sketch, InDesign, Illustrator, Sketch
![](https://freight.cargo.site/t/original/i/c5b4f4ad1f28e08cc51131044ed49426e9da51df30706bc54d035fc282e8d07e/blueprint_1.png)
![](https://freight.cargo.site/t/original/i/87ddf2dfa091517ebc61b25f9044657b5de4f0f2bd861e59d643129657b88e95/brandingbythebook.jpg)
![](https://freight.cargo.site/t/original/i/4825c2c29b333b40bb759ac8cab80d7e47989c49c51899c032de47c8ae9bad9e/brandingbythebook2.jpg)
![](https://freight.cargo.site/t/original/i/d24cc0547aa5b2a8d032ae4f8b40de691cc6d20211059a66680d797061726133/brandingbythebook4.jpg)
![](https://freight.cargo.site/t/original/i/8aac2e5715b81d4da2f41ce8422298bcbe057ea5aaa34d2be14ee937ed6ed6be/brandingbythebook3.jpg)
Branding
I wanted the aesthetics of the brand to feel minimal, natural, and organized.
![](https://freight.cargo.site/t/original/i/2b0772313e99ad4b80665fba576ebd907c44246d34545ea561d24e83e257d003/portfolio4.jpg)
![](https://freight.cargo.site/t/original/i/9c2c5e5393c74de5d4c7a0e88756c6de80495a11580c62595c5762b948f83af8/portfolio3.jpg)
The Planner
For the design of the planner I thought about the features people would like to have and tried to portray that in the formatting. I left a lot of space for people to write and at the end of each day some sort of reflection question. I also included sections for lists and tracking goals.
![](https://freight.cargo.site/t/original/i/ea2d1b1ecbd6f3d18e3aac5fed2f8320199dc0bf7824b03b831bdd6c91438d8a/final3.jpg)
![](https://freight.cargo.site/t/original/i/f2b819f6f8e7180150b803a7cbc9471b0585e14bdc2ee0c124514e45b4a97bfd/final2.jpg)
![](https://freight.cargo.site/t/original/i/34d111c757730542da70ef44ee0795dfa7ed9cf63d6e83666d9d7a4ea0b892d8/1819.jpg)
![](https://freight.cargo.site/t/original/i/0d72c2310a844f42fb0b69b63497e56397984dd464dc2aa0873f57652dd96616/notebook.png)
![](https://freight.cargo.site/t/original/i/7b5290a75cfc20d78fc682ee8aec2a7ca691266fbbdb97833b443b6de78d6a60/red.jpg)
Brand Book It was my first time creating a brand book for a project. It was helpful to create guidelines to keep myself in check when designing for this brand.
![](https://freight.cargo.site/t/original/i/0752ee3b5127b6c102ff10cb396c15f85ae7a867a4cbe6ff8e6c9edbdd747582/IMG_3627.jpg)
![](https://freight.cargo.site/t/original/i/e9f063c0543e4afcdcdc96459c1a402b42e2f57d1d2d60d5d183b62ae545860e/IMG_3631.jpg)
![](https://freight.cargo.site/t/original/i/4a790573d35b20bddd8abd3c7ab3e1af0a558bcbbc00b8a3cd4bcb89588cf05e/IMG_3640.jpg)
![](https://freight.cargo.site/t/original/i/254972a65d85af18a59afac44f72edabf485a60f325ef1e156706a6e1739c8b4/IMG_3637.jpg)
![](https://freight.cargo.site/t/original/i/0cef30247fc3053b625bbea7aabc718d28e71f6d5ce197ae2db4da4db69e78d5/IMG_3638.jpg)
![](https://freight.cargo.site/t/original/i/7f2e79ace3012fca07557fd8fe3d4cc566bedbc547d1d18a68f286f7ee960be5/IMG_3648.jpg)
Web
I wanted to keep the web experience simple and used a muted color palette.
![](https://freight.cargo.site/t/original/i/aa25a9bdc3ac98807304064802ff31fd2e0c8259d873192e698268865a566821/blueprint.png)
![](https://freight.cargo.site/t/original/i/2bf4e765357680b2bd1c459625e7aaed2860bdd0273c4faf1bb1177588282643/blueprint-copy.png)
![](https://freight.cargo.site/t/original/i/b5fed0dcbcab6ebf6a92de0313ec4838002441256212ed5e1f8ec22387db2d0a/how-it-works.png)