Bounce
Branding | Spring 2018
In this project I was given the opportunity to work under the guidance of Giselle Archibald, a designer working for Under Armour. She gave us the task of creating our own apparel brand. The final deliverables would be a logo, apparel, advertisements, and social media content.
Programs used: Photoshop, Illustrator, After Effects
![](https://freight.cargo.site/t/original/i/45d25f50f7e64cf2868d72ba8f9ecd885fe505efc9b7f595c5003d024573bafb/bounce_logoanimation_presentatio-2.gif)
Figuring Out the Brand
In terms of athletic apparel, I was inspired by street wear and the lines and colors of tennis/basketball courts. I knew I wanted this brand to be really bright, colorful and to have this feel-good energy. After coming up with the name “bounce”, I struggled to create a logo that could encompass these traits and ended up creating different variations of the logo. I settled on a variation where the “o” can change to a multitude of sports.
![](https://freight.cargo.site/t/original/i/5c815ed005c95085d0a8d04078d5f84e733a53a47586546c8d024ab08768c347/apparelbrand.jpg)
![](https://freight.cargo.site/t/original/i/b029ee359f4c9d3204110f37ff16311a39a733c55d0f72465cdd1f638e794b71/apparelbrand_Page_1.jpg)
![](https://freight.cargo.site/t/original/i/3096ed9f5a4a5dfd4202cf450d1dd3cee2411729678f80825abc3d3748148fc8/bounce_logoprocess-08.png)
![](https://freight.cargo.site/t/original/i/5b3648ecbb790154d5aadf152615ad34de38b595db82dd8fca4058cc920387f9/PoonAllison_BouncePresentation_Final2.jpg)
![](https://freight.cargo.site/t/original/i/60029f5fddff7aafd0a7ac836a6cf9758a6c0831c8cfe8239338ce9d8699e81b/PoonAllison_BouncePresentation_Final3.jpg)
Designing the Clothes
I didn’t want to overcomplicate the clothing itself, so I decided to keep it simple by showing different t-shirt applications.
![](https://freight.cargo.site/t/original/i/2e9127236f7792809917a8d90b517b4da2a210682df87651491b6f986fc4f3d5/PoonAllison_BouncePresentation_Final.jpg)
![](https://freight.cargo.site/t/original/i/2082d38443d8f80dc41dc5997490869823ae6eb0b88f8b0adcf504b73a24e0de/PoonAllison_BouncePresentation2.jpg)
![](https://freight.cargo.site/t/original/i/8f6bca3c895c0fe9b09aefbc42783799311ed034bd9b462df8daf39a3430f28b/PoonAllison_BouncePresentation.jpg)
![](https://freight.cargo.site/t/original/i/82e24fa992ee66e40cc64e9138f34e0992ae768d14326d49ef7e919b268b0178/PoonAllison_BouncePresentation_website.jpg)
Social Media and Other Applications
![](https://freight.cargo.site/t/original/i/111fd1b9df5d8af33fe8286bbf589608f9b5d26cf6395b53eafd1a1eb11468e2/bounce_logo.jpg)
![](https://freight.cargo.site/t/original/i/459f87ba6dfa70ac2f4ee577534fe5628c1747b1813dd7dc8085e63fd514e4a5/lyndsey-marie-577150-unsplash.jpg)
![](https://freight.cargo.site/t/original/i/7f45c66a6bfe1df86002082c3ce19f6b96c610f94ac78334558a4ac29b6217f5/bounce_instapost2.jpg)
![](https://freight.cargo.site/t/original/i/20c60859699653563915e67a0ea8ef6271ceaf589503eb11add2a6f613abbbf4/bounce_instapost1.jpg)
![](https://freight.cargo.site/t/original/i/19a07917e49054fdb9200ce7ca235165cecfccb9b37b4b7212fd0282af15d6f3/bounce_exterior.jpg)
![](https://freight.cargo.site/t/original/i/36f2c421ad8e135762c4b0cab572f078d4e1e43d3ae4e4e28d7064fe7c1064cd/PoonAllison_BouncePresentation_website3.jpg)