Bad Bar
Branding | Art Direction | Photography | 2018–2019
badbar is a self driven project inspired by the idea of late night binging and bringing out “your inner monster.” We created branding for a late night bar that would feed off your wildest cravings. This project is still under construction, but here is some of our progress.
Collaboration with Morgan Smith
Programs used: Photoshop, InDesign, Illustrator, Cinema 4D
![](https://freight.cargo.site/t/original/i/8e11261a3841fa9c42beedcb79ff0272ec8dae3e9880663990c77a4ce2fa27cf/logo.png)
Branding
We wanted badbar to feel bright, fun and rebellious. The juxtaposition of two typefaces, Integral CF Bold and Space Mono, created a cool contrast. Rounding the corners made the lettering feel more friendly, matching our character illustrations.
![](https://freight.cargo.site/t/original/i/6aa0322b32f111f8f97878d64f3aa91f181ec6e0c7bc3ec9a4886bb38d0a3685/branding.png)
![](https://freight.cargo.site/t/original/i/429a32bf2acd6de4780d322792136be112de8e45fc596a84b7018c8be2162f9d/posters.png)
![](https://freight.cargo.site/t/original/i/37bb1fb3814d38447be05c46244fe20a60342c920ccb22bc91d90a6ab63c8dff/characters.png)
![](https://freight.cargo.site/t/original/i/1c1c2f8f188243ba168ced857a46ad1b5029caaaefcc76b815ff5c6fe65681db/final_menu.png)
Photography
Shooting these product shots in a dorm room was definitely a challenge, but I think we pulled it off pretty well. We tried to incorporate the brand colors through the colored paper backgrounds.
![](https://freight.cargo.site/t/original/i/58669b1cafc4e2f2ab430d936af7821b3471390db2539a4260ab6ae86b40ad8d/food_banhmi1.jpg)
![](https://freight.cargo.site/t/original/i/18387340a0eef321f20122781e66fb37a61b26d45c6d68485d5518551aff769b/food_waffle1.jpg)
Applications
As a fun bonus, we created merch to see how the brand could live outside of a restaurant setting.
![](https://freight.cargo.site/t/original/i/a2faf555a0187fb08c96fc6ffe079121ea88d5a8bc54a1011b92c728bd905ed4/allison.png)
![](https://freight.cargo.site/t/original/i/aa407d62e8f0b95ad4c162f93edeaeb6b74713e8ccf0295eb607bf1e5ec1f8a4/morgan.png)
![](https://freight.cargo.site/t/original/i/cc3185151f4a0782cd2c0c35d16dfe7ec31a956d3260485d8cfc1723691c9ea6/businesscards.jpg)
![](https://freight.cargo.site/t/original/i/5901cbe8d1b4c664da3b8615b9ea73da8bb6c12691660df0b290bc0ff4f621ea/bags2.jpg)
![](https://freight.cargo.site/t/original/i/a80dcfd52555b562780c4614235a16a9a1daa332c35c284fc0ad2bcd3377a712/businesscards_scattered.jpg)