Assorted
Print Design | Branding | Spring 2019
ASSORTED is a magazine to help create a community and space for Asian Americans to share stories and discuss their struggles. Through print (and digital coming soon!), ASSORTED is a tool used to help Asian-Americans reaffirm their identity and culture.
Programs used: InDesign, Photoshop, Sketch
![](https://freight.cargo.site/t/original/i/73fec2bb88cb456d10879781f734a62e93540d4c09d558212b8771ff11753a3a/assorted_logo.gif)
Figuring Out the Brand
From the start of this project, I knew that this was a daunting task. How can I create an experience that is specific enough to relate to but inclusive enough that people don’t feel left out? I fell on this idea of “assortment” and how despite being from the same cultural background we often have a variation of experiences. I really wanted to focus on this idea of Asian-American identity and be able to showcase different personalities and stories, not just one archetype that we’re often boxed into. So, I decided that along with this idea of “assortment” that each story has it’s own color and it’s own voice. I wanted to highlight that message through design and so I set out on a daunting challenge to somehow create a brand out of this variation, to somehow make this feel like one cohesive thing, but also give each story it’s own color.
From the start of this project, I knew that this was a daunting task. How can I create an experience that is specific enough to relate to but inclusive enough that people don’t feel left out? I fell on this idea of “assortment” and how despite being from the same cultural background we often have a variation of experiences. I really wanted to focus on this idea of Asian-American identity and be able to showcase different personalities and stories, not just one archetype that we’re often boxed into. So, I decided that along with this idea of “assortment” that each story has it’s own color and it’s own voice. I wanted to highlight that message through design and so I set out on a daunting challenge to somehow create a brand out of this variation, to somehow make this feel like one cohesive thing, but also give each story it’s own color.
![](https://freight.cargo.site/t/original/i/1d57689054342c14cd9805037334b26dfa3321e779c3f0ac899f7b3818d800e9/thesis_presentation_final6.jpg)
![](https://freight.cargo.site/t/original/i/79d3badae6f63c5b3bc4ff2c0efe7b9f88915bcd23e0fe93170c3315d27e3ad4/thesis_presentation_final8.jpg)
![](https://freight.cargo.site/t/original/i/ac0dd8325cccb3592fdaff08fca8d255084740d0768771643d21e550ff3bce83/thesis_presentation_final7.jpg)
![](https://freight.cargo.site/t/original/i/b9a1eff03acc00fda026353756c8dfffbc833093e86114008e537eb933adb10c/thesis_presentation_final12.jpg)
![](https://freight.cargo.site/t/original/i/f5db5cd448fc075f3ab48d0bc75df350093a3d197ce402ac4f057b2be3d6280b/thesis_presentation_final13.jpg)
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Building Out the Pages
It was definitely a struggle to juggle so many different stories and a lot of them ended up being cut from the final, mostly so that I wouldn’t be so overwhelmed within the time frame that I was given. It was a challenge to get back into the mindset of print design and I learned a lot in terms of utilizing the grid and how important little details are when it comes to typography.
![](https://freight.cargo.site/t/original/i/9fb8ebd1cbf9e23bc5e3145c3bce4512d755dcbfe61b3f13008e3b55b3c45cd5/thesis_presentation_final24.jpg)
![](https://freight.cargo.site/t/original/i/aacc09cf13e7819dcf0cb657e8e01b88d03d9504e9534c76b7fd93f331f4448c/thesis_presentation_final25.jpg)
![](https://freight.cargo.site/t/original/i/39a3cd87cc5cf171bbcbf6bcfad78236f8eb93c1733a5607c10cfedfc53bc6be/thesis_presentation_final29.jpg)
![](https://freight.cargo.site/t/original/i/6385cb53c6e455e95d44e6f2a894d281261448be5bd1a09310ea1ee9a992e472/thesis_presentation_final27.jpg)
![](https://freight.cargo.site/t/original/i/00ea0a52d6deeb47d4b2ede0941e841e84b2850699b9d19ef4fec399a4cad3f0/thesis_presentation_final28.jpg)
![](https://freight.cargo.site/t/original/i/ec5914da71f4d9f72e310915ce143f5c491b8633f60b2c35608c159e23d595f8/thesis_presentation_final26.jpg)
Final Form
![](https://freight.cargo.site/t/original/i/7a0a8795ce0b43c05b3ea7d23189d740a9ae819b3130da616bdc4756cfedf266/Assorted-Copy.png)
![](https://freight.cargo.site/t/original/i/8225e6c4e73cba32d66372c928bea4886b2ff748775cfd1e2dfa3502e795beae/Assorted-Copy-3.png)