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Silvi Materials
My work with Silvi Materials, a leading supplier of concrete and construction materials in the Northeast, spans digital marketing, social media, and brand communications. From social campaigns and digital advertising to event promotion and print collateral, I create engaging, brand-consistent visuals across a variety of platforms. Projects range from ongoing marketing initiatives to high-profile campaigns, including a full-page Sports Illustrated advertisement and creative support for the Silvi Foundation.
National Truck Driver Appreciation Week
To celebrate National Truck Driver Appreciation Week, I designed two Instagram carousel campaigns highlighting the achievements and personalities of Silvi Materials' drivers. Working with content provided by the marketing team, the goal was to transform company statistics and employee survey responses into engaging, shareable visuals that recognized the people behind Silvi's daily operations.
Scope:
- Social Media Design, Campaign Design, Data Visualization, Information Design, Visual Storytelling
Deliverables:
- Two Instagram Carousel Campaigns (16 Slides Total)
Process
For the first carousel, I translated operational statistics into playful visual comparisons, using illustrations, bold typography, and unexpected references—like comparing miles driven to trips to the moon and materials delivered to the weight of blue whales—to make large figures more relatable. The second carousel presented a different challenge: finding creative ways to visualize a wide range of employee survey responses without relying on the same format for every question. I explored different combinations of charts, photography, illustrations, and typography to give each response a distinct visual treatment while maintaining a cohesive look across the campaign. Throughout both carousels, I worked within Silvi's established brand colors while introducing a more energetic and approachable visual style.
Final Design
The final deliverables consisted of two Instagram carousels totaling 16 slides, each offering a different perspective on Silvi's drivers. Together, the campaigns transformed data and personal stories into visually engaging content that celebrated employees, highlighted their contributions, and reinforced Silvi's brand identity across social media.
Sports Illustrated Super Bowl LIX Eagles Victory Ad
Just days before Super Bowl LIX, Silvi Materials approached me to design a full-page advertisement for Sports Illustrated in anticipation of a Philadelphia Eagles victory. The goal was to congratulate the team while highlighting Silvi's partnership with the Eagles, creating a celebratory advertisement that felt both timely and true to the brand.
Scope:
- Print Advertising, Campaign Design, Art Direction, Visual Concept Development, Brand Design
Deliverables:
- Full-Page Sports Illustrated Print Advertisement
USA 250 Campaign
To celebrate America's 250th anniversary, I developed a series of alternate logos for Silvi Materials' summer marketing campaign. The goal was to create a patriotic variation of the company's existing identity that could be used across promotional materials and branded merchandise.
Scope:
- Social Media Design, Campaign Design, Data Visualization, Information Design, Visual Storytelling
Deliverables:
- Two Instagram Carousel Campaigns (16 Slides Total)
Process
I explored several directions for adapting Silvi's signature diamond-shaped logo into a patriotic identity, drawing inspiration from Pennsylvania's USA 250 license plate. After selecting a direction, I developed alternate colorways and graphic variations to accommodate different applications. Since the logos would also be applied to Silvi's red hard hats, I tested each variation against red backgrounds to ensure strong contrast and legibility while maintaining a cohesive visual identity.
Final Design
The final collection of USA 250 logos was brought to life across a range of branded merchandise, including embroidered polos, T-shirts, stickers, tumblers, and matchboxes. The alternate colorways allowed the designs to adapt to different materials and background colors while maintaining a consistent look. Together, these applications extended the anniversary campaign into everyday items that celebrated the milestone while staying true to Silvi's brand.
Additional Marketing & Creative Work
A selection of ongoing design work for Silvi Materials and the Silvi Foundation, spanning social media graphics, event promotions, employee recognition, and print collateral.
Social Media PostsFlyersTailgate Signage & Invite