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Silvi Materials
Silvi Materials, a leading supplier of concrete and construction materials in the Northeast, brought me on as a freelance designer to support a growing range of brand, marketing, and internal communications initiatives. My work began with high-visibility projects such as a full-page print ad featured in Sports Illustrated during the Eagles’ Super Bowl victory and the design of a large-scale digital sustainability guide communicating the company’s long-term environmental goals. Since then, my role has expanded into ongoing creative support across digital ads, event promotion, social campaigns, print collateral, and corporate communications for both Silvi Materials and the Silvi Foundation. This work requires balancing fast-paced execution with strategic brand consistency across print, digital, and social platforms.
Sports Illustrated Ad
Designed this full-page ad for Silvi Materials to celebrate the Eagles’ Super Bowl win. Delivered over a single weekend and published the day after the game in Sports Illustrated.
Goals:
- Celebrate the Eagles’ Super Bowl victory with a bold, locally rooted message
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Represent Silvi Materials as a proud partner of the team
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Design and deliver a full-page national print ad on an extremely fast turnaround (over a single weekend)
Touch-A-Truck Fundraiser
Designed a promotional digital flyer for the Silvi Foundation’s Touch-A-Truck fundraising event hosted at Warwick Farm Brewing. The objective was to create a visually engaging, family-friendly marketing asset that would drive attendance across social media, email campaigns, and web platforms while reinforcing the foundation’s mission supporting research for neurodegenerative diseases.
Scope:
- Digital Flyer Design, Marketing Collateral, Visual Hierarchy, Brand Alignment, Social & Email Promotion
Deliverables:
- 8.5” x 11” digital flyer optimized for web, email, and social distribution.
Process
During the creative process, the initial event brief included substantial foundation and mission-related copy. Recognizing that too much information within the primary flyer could overwhelm viewers and reduce immediate clarity, I recommended a more strategic content approach: keeping the main flyer focused on essential event details while offering alternative solutions for expanded messaging through either social captions or an Instagram carousel format. This allowed the campaign to maintain a clean, high-impact promotional design while still effectively communicating the organization’s broader mission.
Final Design
They chose to move forward with the carousel format, which allowed for a more strategic distribution of event details and foundation messaging across multiple slides. I incorporated photography from previous Touch-A-Truck events to immediately reinforce the family-friendly nature of the experience while adding authenticity and community connection to the campaign. The final design balanced playful, high-energy visuals with professional brand standards through strong hierarchy, bold typography, and approachable imagery—successfully positioning the event as both an exciting family experience and a meaningful charitable initiative.