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Silvi Materials
Silvi Materials, a leading supplier of concrete and construction materials in the Northeast, brought me on as a freelance designer to support both high-visibility marketing and internal communications initiatives. I created a full-page print ad featured in Sports Illustrated during the Eagles’ Super Bowl run, and I’m currently designing a 50+ page digital sustainability guide that communicates the company’s long-term environmental goals.
Sports Illustrated Ad
Designed this full-page ad for Silvi Materials to celebrate the Eagles’ Super Bowl win. Delivered over a single weekend and published the day after the game in Sports Illustrated.
Goals:
- Celebrate the Eagles’ Super Bowl victory with a bold, locally rooted message
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Represent Silvi Materials as a proud partner of the team
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Design and deliver a full-page national print ad on an extremely fast turnaround (over a single weekend)
Concrete Sustainability Guide (in progress)
Silvi Materials provided a 40-page text-heavy document outlining its environmental efforts and long-term sustainability goals. My role was to transform that content into a visually engaging, brand-aligned digital guide that could be shared with both internal stakeholders and the public.
Starting from a basic brand guide that included only a logo, typefaces, and a color palette, I developed a full visual system and layout hierarchy to bring clarity and structure to the content. I introduced modular sections, consistent typography scales, and visual cues for key information to improve readability across the 60+ page document.
To enhance visual storytelling, I incorporated Silvi’s existing photography and created custom infographics to simplify complex environmental data. The result is a flexible, editorial-style document that can grow over time and clearly communicates the company’s commitment to sustainability.
Note: Visuals for this project are not currently included due to its unreleased status
Key Contributions:
- Built a complete layout and hierarchy system from minimal brand assets
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Designed a 60+ page digital document for clear, accessible communication
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Created custom infographics and applied purposeful photography
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Aligned the tone and structure with Silvi’s internal and external messaging goals