Hello! I’m Allison Poon

I’m a passionate designer with a flair for transforming ideas into visually stunning and user-friendly digital experiences. Welcome to my portfolio!

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Interbrand

During my internship at Interbrand, I had the chance to work on exciting projects with clients like Grant Thornton, Intuit, Lenovo, Peace One Day, Baker Hughes, OnePlus, and Omnicom. My role involved crafting visually compelling materials that highlighted key business insights and reinforced each client’s brand identity, ensuring that every presentation effectively communicated their strategic vision and value proposition. While many of these projects are confidential due to NDA agreements, I’m pleased to share some released work and internal exercises we completed each week.

Verizon

Here is a selection from our final presentation as interns, where we were tasked with repositioning Verizon as a tech company. Collaborating with eight other interns, we developed a pitch deck over two weeks for client presentation.

In our repositioning effort, we:

Assessed the current telecom landscape
Identified key elements of a tech brand
Analyzed Verizon's provided data
Crafted a compelling positioning statement
Presented two visual concepts to the client and selected one
Applied the chosen concept to a cohesive creative direction

Concepts & Application

I was responsible for developing visual concepts aligned with our findings and the new positioning statement. Given our theme of change and impact, we aimed to elevate Verizon’s existing visual identity, enhancing it to convey empowerment and inspire transformation.

Peace One Day

Peace One Day is a non-profit organization dedicated to institutionalizing the International Day of Peace. I was assigned the task of proposing a redesigned homepage for their website. To infuse the site with a sense of vitality, I incorporated brighter colors while ensuring that all essential information about the organization was clearly presented and accessible.