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HAND Hospitality
HAND Hospitality is a restaurant group based in NYC managing multiple acclaimed Japanese and Korean restaurant brands. As the sole designer on the Japanese division, I led the visual identity and creative execution across nine distinct restaurants — from menus and signage to digital content and photography
SECTION 01Menus & Print Design
I redesigned and maintained menus across nine restaurants, adapting to each brand’s tone while ensuring print-readiness, visual hierarchy, and readability.
Moono - Drink MenuOkonomi Yuji Ramen - Dining MenuLysée - Tea Description CardsNoNoNo - Lunch & Drink MenuIzakaya Mew - Seasonal Mini MenuTowa - Seasonal Sake Men
SECTION 02Brand Photography
Directed and executed all food and interior photography, from concept to post-production. Imagery supported web, print, email, social, and delivery platforms including DoorDash & Toast.
Towa - DoorDash TakeoutHori - Interior Okonomi Yuji Ramen - RamenIzakaya Mew - Ikura Sushi CloseupNoNoNo - Lunch Menu SpreadNoNoNo - Galbi DonOkonomi Yuji Ramen - UmakiNoNoNo - Yakitori Don
Izakaya Mew - Kimchi Cream Udon
SECTION 03Email & Social Campaigns
I designed digital marketing assets for email campaigns and social media, supporting seasonal promotions, events, and announcements. All visuals aligned with each restaurant’s brand identity.
Mailchimp Emails for Hori, NoNoNo, & TowaOkonomi Yuji Ramen - Bento Box Promo for Instagram
SECTION 04Branded Collateral & Merchandise
I created branded merchandise and physical materials including signage, apparel, and packaging. I also managed vendor relationships to ensure timely and high-quality production.
NoNoNo - Deli PaperOkonomi Yuji Ramen - Business CardsNoNoNo - Outdoor signage